Air. I love it, you love it. We’re all here walking around in it all day, filling our lungs and blood with this stuff. We can’t get enough. But that beautiful, wonderful, life-saving air that you, me, and your chinchilla all need is sometimes bad. That’s right. The same air we rely on is sometimes filled with tiny bad things. Things that would love nothing more than to fly up your nose and wreak havoc on your flabby, unprotected insides.

Over the past two years, air purifiers have seen a massive increase in sales here in the United States, starting with a 57% increase in 2020. The pandemic, coupled with something like the California wildfires , has prompted many people to install filters in their homes and offices. All the while, Dyson engineers have been asking themselves an important question: what if we find a way to stick the purifier in people’s faces? In a world where wearing a mask has become the status quo, perhaps this is not the most asked question?

May be.

Picture credits: Dyson

The Dyson zone is a beast. It features many of the hallmarks of Dyson’s much-loved product design, with the decided (and not insignificant) difference that it’s designed to be attached to the wearer’s face. Or, more accurately, I guess, attached to a pair of headphones and worn in front of their mouth. Honestly, the base form factor looks the most like a football helmet.

The final product arrives after 500 prototypes over six years, according to the company. Dyson says:

Originally a snorkel-like clean air mouthpiece paired with a backpack to hold the motor and inner workings, the Dyson Zone air purifying headphones have evolved significantly over its six years of development. More than 500 prototypes have seen a motor originally placed at the neck become two compressors, one in each ear cup and the evolution of the snorkel mouthpiece into an efficient, contactless visor that delivers clean air without contact with the whole face – a brand-new clean air delivery mechanism.

Picture credits: Dyson

The removable visor pulls a pair of filtered air streams over the wearer’s mouth and nose without coming into direct contact with the face. It is designed to filter allergens, pollutants and other particles. Dyson makes no claims here about the zone’s ability to filter out contagions like COVID. Instead, the product comes with an accessory that allows a user to wear a face covering in addition to the product. The headphones have three noise canceling modes, and the front piece has four air-purifying settings.

Exact pricing and availability aren’t available yet – which is a shame, because I really want to know how much this thing will run. Basically, it’s coming to select markets at some point this fall. More information on all of this is promised in the coming months.

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