On September 12, multinational coffeehouse chain Starbucks announced that the company had partnered with the Polygon blockchain project and unveiled the company’s Web3 technology called Starbucks Odyssey. The Web3 Starbucks Odyssey platform will offer Starbucks Rewards members and US employees of the company the opportunity to earn non-fungible token (NFT) assets.
Coffeehouse Company Announces Starbucks Odyssey Web3 Platform
Starbucks has dipped its feet into blockchain, Web3 and NFT technology by revealing a new Web3 application powered by Polygon. “[The] The new Starbucks Odyssey experience will offer members the opportunity to earn and purchase digital collectible stamps (NFTs) that will unlock access to new, immersive coffee experiences,” company stories and page notes. company news. “As one of the first companies to integrate NFTs into a large-scale, industry-leading loyalty program, Starbucks will create an accessible Web3 community that will enable new ways to engage with members and partners (employees). “
polygon too confirmed the partnership on Twitter and in a blog post titled “Starbucks Taps Polygon for Its ‘Starbucks Odyssey’ Web3 Experience”. In the blog announcement, Polygon states:
This one-of-a-kind loyalty program experience is powered by the low fees and high transaction speeds on the Polygon PoS network.
The Starbucks Odyssey Experience will launch “later this year”
Starting today, Starbucks customers and employees can join the waitlist for an exclusive invitation to the Starbucks Odyssey experience. The company says the platform will launch live “later this year.” Ryan Butz, vice president of loyalty, strategy and marketing at Starbucks, says the technology is well-positioned for the company’s sustainability goals.
“Building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority,” Butz noted in a statement Monday. We took a very thoughtful and thorough approach when evaluating which blockchain to use, and Polygon’s fast, low-cost, and carbon-neutral network is the perfect foundation for our first digital community,” said VP of loyalty rewards.
What do you think of the partnership between Starbucks and Polygon? Let us know what you think about this topic in the comments section below.
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