Cryptocurrency exchange FTX has signed a long-term partnership with famous tennis player Naomi Osaka. During the collaboration, the Japanese will serve as the global ambassador of the trading platform. She will also receive a stake in FTX Trading Limited and compensation in digital assets.
Inspire more women to enter the crypto field
According to a recent Press release, Osaka’s main focus will be to bring women to FTX’s platform and usher in the future of Web3. The four-time Grand Slam singles champion highlighted the need for equality in the crypto market:
“We’ve seen the stats of how few women are in crypto in comparison, which kind of reflects the inequality we see in other financial markets. I’m excited to partner with FTX to return to that mission and innovate new ways to reach more people and further democratize the space.
In addition to serving as a global ambassador, Osaka will produce content alongside FTX geared toward the exchange’s multicultural customers. Given that the tennis player is a mix of Haitian and Japanese cultural heritage, she is a perfect fit with the company’s values, the statement explains.
Sam Bankman-Fried – CEO of FTX – noted that his company wants to be at the “edge of social change”. He raised hopes that the partnership with Osaka will allow more people from diverse backgrounds to enter the world of digital assets and Web3.
“I am thrilled to be working with Naomi as we seek to educate these groups and create a positive impact in the world,” he concluded.
In addition to the collaboration, FTX has pledged to donate to Osaka’s charity organization – Play Academy. Launched in Tokyo, the entity aims to empower young girls through sport.
Another popular athlete who serves as a global ambassador at FTX is NFL icon – Tom Brady. Last year, he and his wife (Gisele Bündchen) took a stake in the platform.
Osaka’s Previous Interaction With Crypto
Last summer, the tennis star revealed that she found the first-ever memecoin Dogecoin “interesting”. “There’s going to be something new and interesting coming up,” she said at the time.
Osaka explained that athletes, in general, should consider where to invest funds as they cannot practice their sport all their life.
Before that, Osaka released a collection of non-fungible tokens. She also joined the advisory board of Tom Brady’s NFT Platform – Autograph, where she launched other digital collectibles.
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