The week an Apple event and YC Demo Day collided

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Happy Saturday friends. Welcome to Week in Review, the newsletter where we very quickly summarize the most read TechCrunch stories from the past week. Want it in your inbox every Saturday morning? Get it here.

This week saw two big events unfold in parallel: an announcement of Apple hardware and Y Combinator demo day. Either of these would usually lead our traffic for the week – crashing them into each other the same day was…interesting. And maybe a little exhausting.

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Apple stuff: Apple’s event, as their events tend to do, mostly dominated the tech news cycle this week. Rather than turning this whole newsletter into one big list of Apple things, I’ll just say: new iPhones, new AirPods, and a beefy new Apple Watch. Want more words than that? Here’s our roundup of the news.

Moonshots Y Combinator: Startups are difficult. But every YC lot has at least a handful of companies that seem a bit in addition hard – the moonshots, if you will. From fake fish to teams that want to reinvent flight, the Demo Day team has put together some of the craziest terrain.

The Musk/Twitter drama continues: Elon Musk is still aiming to rescind his multi-billion dollar bid for Twitter, and Twitter still wants to hold him back. This week, a Delaware judge issued two rulings in the ordeal: The trial will not be delayed for a month as requested by Musk’s legal team, but Musk will be be allowed to “amend his counterclaim with details” leaked by Twitter safety whistleblower Peiter “Mudge” Zatko earlier this month.

LG wants you to buy NFTs on your TV: NFT sales have reportedly fallen over the past few months. Will the ability to buy/sell/trade NFTs on LG smart TVs be the game-changing thing? No, no, it won’t.

Kim Kardashian’s New Concert“America’s favorite reality star is upping her repertoire,” Anita writes, along with another job title: private equity investor. Kardashian is teaming up with former Carlyle Group consumer/media/retail head Jay Sammons to launch a new private equity firm called SKKY Partners.

Jeep electric vehicles: Another legendary car brand is diving deep into electric vehicles – this time it’s Jeep, which this week revealed plans to roll out three different electric vehicles (the Recon, Wagoneer S and Avenger) by 2025 The company, notes Jaclyn, expects “electric vehicles to make up half of its North American sales – and all of its European sales – by 2030.”

Patreon Layoffs: Patreon, a company that helps creators create paid membership offers, laid off employees this week. The layoffs allegedly leave Patreon without much of a security team, which seems…not ideal?

Picture credits: Bryce Durbin

audio tour

What’s new in the TC podcast this week? “Selling Sunset” star Christine Quinn stopped by Found to tell them about her new startup, the Chain Reaction crypto team talked about the latest Binance drama, and Burnsy took a virtual trip to Minnesota to spotlight the Minneapolis startup scene for Tech Crunch Live.

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Want 15% off an annual subscription to TechCrunch+? Use promotional code “WIR” when registering. Just want to know what TC+ readers read the most this week? Here is the breakdown:

YC Demo Day Favorites: Nearly 230 pitches later, which Y Combinator S22 companies stood out to the Demo Day team? Here are their favorite locations from Day 1 and Day 2.

The most important slides in your pitch deck: Haje, journalist/former VC/resident pitch deck expert, shares his thoughts on which perhaps too many slides in your deck are the most crucial.

The freemium bar is moving: Across products from Slack to Google Meet to Heroku, many companies are changing their free tiers to offer less. Why now? Anita explores the trend.

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